The definitive manifesto piece. The "This is not*" Cap in Dark Ocean is a stark, monochromatic take on our core philosophy. Featuring high-contrast white embroidery against a deep, garment-washed navy base, this low-profile silhouette is a direct nod to the irony of coastal labels. Each piece is finished with signature hand-distressed detailing and frayed edges along the brim, ensuring that while "this is not a surf brand," it is built to survive the salt and the streets.

• Heavyweight Washed Navy Cotton
• Low-profile, unstructured 6-panel construction
• High-density "THIS IS NOT A SURF BRAND" white embroidery
• Signature Dark Ocean base with a vintage patina
• Hand-distressed/frayed brim detailing
• Adjustable strap with metallic hardware
• Unisex / One size